Toyota Says New Prius Plug-in Hybrid will Cost Under £31,000 in Britain

After Toyota's U.S. arm came out with pricing details on the new Prius Plug-in Hybrid, the firm's British division is next in line to inform buyers what they're going to pay for the car when it goes on sale in Britain in the first half of 2012.

However, instead of giving a exact price tag, Toyota UK said the plug-in version of the Prius will "cost less than £31,000" before any government incentives, which can reduce the price to customer by up to £5,000, or under £26,000.

Toyota says that while official consumption numbers are still pending, it predicts the Prius Plug-in Hybrid will emit 49g/km of carbon dioxide and achieve 134.5mpg UK (equal to 112mpg US or 2.1lt/100km) combined cycle fuel economy (apparently when working in both pure electric and hybrid modes).

Ewan Shepherd, General Manager Toyota/Lexus Fleet Services commented: “Prius Plug-in Hybrid will be an exciting and valuable addition to what is already an industry-leading Toyota range that delivers significant financial benefits to companies and company car drivers with advanced and highly efficient models such as Prius and the British-built Auris Hybrid.”

Toyota added that it has entered a partnership with LeasePlan to support a corporate sales programme for Prius Plug-in Hybrid not only in the UK but also across the rest of Europe.

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