Brand revivals are not very common, but they are not a novelty either. For example, BMW did it with the Mini with considerable success, while Mercedes-Benz was also able to resurrect Maybach with… err…let's just say unsatisfactory results.
Now Healey Sports Cars Switzerland [HSCS], which owns the brand rights to Jensen Motors will re-launch the company with a spanking new car next year.
This model will be a modern version of the Interceptor, a four-seat GT that was produced from 1966 until 1976. Like its namesake from the 1960s, the 21st century Interceptor will have an aluminium chassis and bodywork.
Founder and co-owner of CPP, Brendan O’Toole, said: “The Jensen design team has respected and honoured the great heritage and attributes of the original Interceptor, while injecting a contemporary edge and advanced technologies that will ensure it appeals to the passionate, discerning motoring enthusiast of today."
The new Interceptor GT will revealed at the end of 2012 with deliveries to customers beginning in 2014. The company said it has already began work on the car.
"This work is at an advanced stage, and married to CPP’s expert coachbuilding, craftsmanship and engineering skills, the new Interceptor will be an exceptional example of British automotive excellence,” O'Toole added.
Annual production numbers and pricing have yet to be confirmed.
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